CURLYHEADS

BRAND DESIGN PROJECT

OVERVIEW
Curly-haired kids want to embrace their natural locks, but the thought of a long, painful wash day can sound like a nightmare to them. CURLY HEADS provides products and branding that encourage kids to groom their hair without the negative connotations of dealing with curly hair.

My concept is to show the number of natural and man-made items in the world that are curly.

AUDIENCE

•Children who hate taking care of their naturally curly/wavy hair (any curl type)

•Parents who don’t know where to start on how to take care of their children’s curly hair

THE UNBOXING EXPERIENCE

We want to provide consumers with a curly hair care package to help with all the struggles of having their perfect coils. Our Curly 101 Care Package consists of our curl clarifying shampoo, marshmallow curl cream, and sculpting curly gel. The package also includes a complimentary satin bonnet and an informational brochure that explains the quick tests to figure out what your specific curly hair needs, and a guide on what your curl type is, using imagery of curly items in the world.