CONEY ISLE CUSTARD

REBRAND DESIGN

OVERVIEW

 Coney Isle Custard is a small soft-serve ice cream business in Cleveland, Ohio, that has been around for over 20 years. What was just a menu design project turned into an entire brand project. My goal was to design the brand using the colors and supporting graphics on the building itself.

AUDIENCE

•Families who are neighbors/ live very close to the store and grew up with it.

•They usually stop by daily in the summer. People who are new to the area most likely noticed it while driving past its small store or saw it online.